For seasonal businesses, managing fluctuating stock levels and ensuring fresh produce remains at optimal temperatures can be a real challenge. Whether it’s the surge in demand during the festive season or the need for additional chilled storage during a summer event, having access to reliable refrigeration is essential. This is where pop-up cold rooms come into play, which are sometimes referred to as walk-in cold rooms. Offering flexible, short-term refrigeration solutions, they can be an absolute game-changer for businesses that require extra-cold storage at certain times of the year.
Pop-up cold rooms article contents:
What are pop-up cold rooms?
Pop-up cold rooms are temporary refrigeration units that can be assembled and installed at your premises, whether it’s a retail store, supermarket, catering facility or event venue. These units, provided by companies like Event Hire Refrigeration, act as walk-in fridges, offering businesses the flexibility to expand their chilled storage capacity whenever needed.
Each of our pop up cold rooms is 2.4m wide, with length extensions available in 1.2m increments. That means you can choose from various sizes, such as 2.4m x 2.4m square, 2.4m x 3.6m, 2.4m x 4.8m and beyond, depending on your storage requirements. You can also opt for either a standard-width door or a pallet door (often called a butcher’s door), which allows for easy movement of larger loads. To accommodate this, we also supply cold door ramps to ensure seamless access.
Temperature settings range from 2°C to 10°C, and within just two hours of setup, you’ll have a fully functional refrigerated space ready to handle your stock. All you need to provide is a power source within 3 metres of the unit, and our expert team takes care of the rest, assembling and commissioning the cold room at your site.
Why seasonal businesses rely on pop-up cold room hire
For many businesses, the need for additional refrigeration isn’t constant – it peaks at specific times of the year. That’s why modular pop-up cold room hire is such a cost-effective solution. Instead of investing in permanent cold storage, businesses can hire pop-up cold rooms for events, peak trading periods or short-term projects.
One of the busiest times for temporary cold storage is the festive season. Supermarkets, butchers and caterers experience an influx of orders for fresh meats, seafood, dairy and perishable goods, making cold room hire for Christmas essential. Large retailers often struggle to store all their stock in existing fridges, and a pop-up cold room rental provides the perfect answer.
But it’s not just Christmas that sees an increased demand for cold storage. During summer months, bars and event organisers need extra space to chill kegs, bottled beers, soft drinks and cocktail ingredients. For stadium gigs, festivals or outdoor bars, ensuring beverages stay cold in the heat is crucial for customer satisfaction. With cold room rental temporary solutions, businesses can easily scale their refrigeration capacity to meet seasonal needs.
Who benefits from pop-up cold rooms?
The versatility of pop-up cold rooms makes them invaluable across various industries. If your business experiences seasonal fluctuations in demand, a temporary cold room can provide much-needed flexibility. Some of the key industries that benefit from pop-up cold room hire include:
Catering & hospitality: Restaurants, cafés and caterers handling large orders, especially during festive periods, weddings or corporate events.
Supermarkets & butchers: Essential for storing fresh turkeys, meats and perishable goods during peak holiday seasons.
Bars & festivals: Keeping large quantities of drinks chilled at stadium concerts, festivals and summer events.
Conference & event venues: Ensuring that food and beverages remain fresh for large-scale banquets and functions.
Are there other businesses that could benefit? Absolutely! Any industry that deals with perishable stock can find a use for pop-up cold rooms during peak periods.
Hassle-free cold storage when you need it
One of the greatest advantages of pop-up cold room rental is its convenience. At Event Hire Refrigeration, we make the process simple: we deliver, assemble and commission your temporary cold room on-site. Whether you need extra refrigeration at a restaurant, retail outlet, supermarket, stadium or any other venue, we’ve got you covered. Just provide the power source, and within hours, your additional chilled storage is ready to go.
If your business faces seasonal spikes in demand, don’t let refrigeration be a limiting factor. Get in touch today to discuss how our modular walk-in pop-up cold rooms can help keep your stock fresh, your customers happy, and your operations running smoothly – no matter the season, and no matter where you are!
